Bloom: A Virtual Event for New and Expecting Moms | October 3, 2021


Bloom :: An Event for New and Expecting Moms

Disclosure :: Our Bloom Event for New and Expecting Moms is sponsored by Blank Children’s Hospital, and supported by MercyOne, University of Iowa Hospitals, Great Western Bank, Iowa Food and Family Project, Iowa Baby Lady, Enfamil and our other wonderful partners. We can’t make this event fabulous without their support. 

Des Moines Mom is thrilled to present Bloom: An Event for New & Expecting Moms taking place VIRTUALLY on Sunday, October 3.

Bloom is specifically for women who are currently expecting, adopting, fostering or who have become a parent to an infant in the past year.

Bloom will be a virtual experience (via Facebook) to keep everyone as safe as possible while COVID-19 continues to be a threat for in-person gatherings. You will be provided with excellent resources and enjoyment of an event from the comfort of your home.

Put on your comfiest leggings and grab your favorite seat in the house because Bloom 2021 is sure to be a fun-filled evening spent with local experts, baby brands, swag and giveaways, surprises, and delights. Bloom is specifically geared for parents who are currently expecting, adopting, fostering, or who have become a mother in the past year.

Des Moines Mom is known for producing high-quality events for Des Moines area moms and families. We look forward to seeing you soon and please don’t hesitate with any questions.

Who: all Des Moines Area moms and moms to be

What: We are thrilled to present our 2nd annual Bloom: An Event for New and Expecting Moms brought to you in a virtual format via Facebook. 

Why: Whether you’re expecting for the first or third time, are fostering, adopting, have a newborn at home, or are working your way through the toddler years and thinking of expanding your family in the future, this event is for you. Come enjoy an event of educational resources, giveaways and swag, fun experiences, and connecting moms and families with relevant local resources!

When: Sunday, Oct 3 from 6 p.m. to 8:30 p.m.

Where: The Comfort of Your Home! (Or from wherever you choose to join us)


All attendees will receive access to a private Facebook Group where the virtual event will take place. You can expect a big welcome in the morning and as you check in throughout the day, new and exciting opportunities to learn, engage with local experts and ask questions, frequent opportunities to win prizes, connection with other local moms, and so much more! Plus, we may even have a few surprise tricks up our sleeve.
Be sure to be ready for the LIVE component of the event so you have a chance to interact and our amazing sponsors, you can participate in real-time with local experts and local parents. We may have to be apart to stay safe, but we can still have a blast together!

*A Facebook account will be required to participate in this event, as a private Facebook Group will be the environment where this event takes place.


 VIP Ticket ($25)

VIP Ticket includes a reusable canvas swag bag with exclusive items including from Teal Trunk, Babo Botanicals, and more. There will also be tons of mom and baby products from local and national businesses and brands, and an opportunity to win even more giveaways during the event itself*

Swag Ticket ($12)

Swag Ticket includes admission to the online Bloom Event, A Swag Bag featuring products from local and national businesses and brands*, and eligibility to win giveaways* through participation in the online event

General Admission ($5)

General Admission Ticket includes admission to the online Bloom Event and eligibility to win giveaways* through participation in the online event

*Please see Swag and Giveaway Terms and Conditions for full details. All Swag Ticket holders will have two opportunities to pick up their Swag Bag and any giveaways won from Bloom. Pickup will be drive-thru only and be comprised of Des Moines Mom volunteers and Unity Point personnel. No swag or giveaways will be shipped.

*All prices are the base price and do not include ticket fees.

Tickets are limited. The Swag and VIP options will SELL OUT quickly!



Presenting Sponsor

Blank Children’s Hospital, a service of UnityPoint Health – Des Moines, is completely dedicated to meeting the unique health care needs of children. Blank Children’s is a 108-bed facility that embraces and encourages families to be a part of their child’s healing and recovery. Everything from equipment to decor is designed specifically for children. Blank Children’s Hospital is committed to improving the lives of children and families. This commitment extends beyond the walls of their hospital. They believe in supporting their community through programs and sponsorships like the DSM Mom Bloom Virtual Event. They hope to help bring resources and education to the new and expecting mothers within the community.


Platinum Sponsors

mercy one

You want the best care for you and your baby. And so do we! MercyOne Maternity & Infants’ Care is committed to providing excellent patient care and delivering the best outcome possible for each and every patient. Delivery services and Neonatal Intensive Care Units are available at both the downtown and west campus locations. Visit for more information.


Gold Sponsors

University of Iowa Health Care offers the right location for your convenience and medical needs. Whether it is their 800-bed main campus hospital complex in Iowa City, their world-class pediatric hospital right next door, or one of their dozens of offsite locations throughout Iowa.


Silver Sponsor 

Great Western Bank strives to Make Life Great in each of their communities by forming strategic partnerships with charitable organizations and addressing defined community needs. They don’t just talk values they live them each day. They pride themselves in doing the right thing, putting the customer first, getting the basics right, being authentic and respectful, and empowering their employees to make decisions locally with an eye towards a global focus.



Iowa Food and Family Project is an activity-led initiative that brings together Iowans from all walks of life. All those who are involved in the Iowa Food and Family Project believe in the increasingly significant role Iowa plays in feeding and fueling their state, nation, and world. 

Bronze Sponsors

Enfamil NeuroPro™ is the only brand that has brain-building Omega 3 DHA and added MFGM, an ingredient clinically shown to improve developmental milestones by the time baby turns one. 

The Iowa Baby Lady actively provides families with labor doula support, postpartum doula support, and/or birth/new parent classes. They tailor their support to each family’s unique needs and goals. With specialties in labor comfort, postpartum transitions, and twins/multiples, they love working with all families in our Central Iowa area! All services are available in-person or virtually and they offer free consultations. 





Cancellation/Refund Policy – ALL TICKET SALES ARE FINAL. NO REFUNDS. NO RAIN CHECKS. Your access to the private event group will be valid for one full month following the event so you can revisit all event content. Des Moines Mom will not be held liable for any comments, etc. shared in this virtual space that are from attendees and/or sponsors. Additionally, everyone who purchases a ticket will be subscribed to our email list (if they have not been already) in order to provide the most timely and up-to-date event info.


You can enter as many giveaways as you wish — and we have a ton! You can enter them all! However, each individual person can win one prize, with the exception of our grand prize giveaway (you can win both a giveaway AND the grand prize) Each giveaway will clearly identify how to enter, but each giveaway may have different requirements.

Can I win LOTS of giveaways? If you are chosen as the winner for a giveaway, you will not be eligible to win additional prizes as they are selected down the line, except for the grand prize Babymoon giveaway.

What’s the MOST I can win? A single giveaway and the grand prize giveaway.

Bloom attendees can enter giveaways as they appear in the event on October 3, 2021 starting at 10:00 a.m. Participants will have through Monday, October 4 at 11:59 pm to enter giveaways, unless otherwise stated. At 11:59pm on October 4, 2021., all giveaways will be closed. No entries after that time will be qualified to win. Winners will be announced in each giveaway thread starting at noon on October 7, unless the giveaway winner was announced LIVE. Each winner will be chosen randomly and announced a Facebook thread and in the giveaway thread for that particular prize. Each winner will have 24 hours to respond by emailing Des Moines Mom, or the prize will be forfeited and a new winner will be selected. Giveaways are open to adults ages 18+ only.

Giveaway Tips:

(1) Des Moines Mom will publish a new post in the Bloom 2021 Facebook event page every five to 10 minutes during the Live event. Refresh your browser often, so you do not miss a thing.

(2) Follow the event page to stay up-to-date: Go to the event and click on “…” next to the “Share” button. From the dropdown menu, select “Follow Event.”

(3) Turn on notifications to be in the know of all event happenings: Go to the event and click on “…” next to the “Share” button. From the dropdown menu, select “Notification Settings.” Click on “All Notifications.” Click “Done”

(4) Save posts to refer to later: Go to the post you want to save and click on the “…” at the top right corner of the post. Click “save link.”

(5) Like or comment on posts you want to follow and get updates on.

Giveaway Terms and Conditions:

Des Moines Mom is responsible for prize fulfillment unless otherwise noted in the giveaway verbiage. 

Des Moines Mom will not be shipping any swag or giveaway items. Swag and General Admission ticket holders will have two opportunities to pick up their swag and/or prizes via a drive-thru pickup process to limit the number of persons touching the items. Failure to pick up swag and giveaway items will result in forfeiture of these items. Des Moines Mom will not be shipping any swag or giveaway items. Each swag attendee and giveaway winner will be able to designate an alternate person to pick up their items if they are unable. Giveaway winners must be able to pick up within 2 weeks at one of three metro locations. 

Swag and Giveaway Pickup Options:

Details, dates, and location to come.

Any giveaway associated with this event is in no way administered, sponsored, or endorsed by or associated with Facebook, Twitter, Pinterest, Instagram, or any other social media. For any questions contact: [email protected]


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