Beautycounter: Getting Safe Beauty Products in Your Hands


This post is sponsored by local mom Rachel Webster Anderson – Consultant for Beautycounter: Working to get safe beauty products in the hands of everyone. 

beautycounter logo actual


The Shocking Statistics

According to Beautycounter’s website, “Only about 10% of the 10,000 chemicals commonly found in personal care products have safety data.

“What’s worse is the Food and Drug Administration (the agency that regulates cosmetics) allows companies to use chemicals known to be extremely harmful (lead, formaldehyde, and phthalates) in the products we put on our bodies and on our kids every single day, day after day. These known toxins have been linked to cancer, reproductive issues, hormone disruption—without telling us.”

Do you know what’s in the ingredients in your personal care products? 

About Beautycounter

Beautycounter is a direct retail brand that offers healthy and luxe personal care and beauty products.

The EU has spent the past two decades banning or restricting more than 1,300 ingredients. The US has only banned 11 ingredients to date. And the US has not passed a federal law regulating ingredients in personal care products since 1938!

On a positive note, Beautycounter has banned 1,500 ingredients, setting a progressive new health and safety standard. Beautycounter is looking to disrupt the beauty industry with an impactful mission — setting the definitive, higher standard for performance and safety in beauty and personal care products.

We are focused on trasparency and superior ingredient selection, while offering incredible products in unbeatable performance. Recent press includes Marie Clare, Vogue, Allure best of beauty awards, W Magazine, Self, Goop, J Crew, Glitter Guide, Elle, and more.

beautycounter the never list

Rachel’s Story

I am Rachel Anderson, an Iowa native married to my best friend for twelve years and mom to three littles. I found Beautycounter in October of 2014 at a time when I desperately needed healthier options for my family. My youngest spent the first three years of his life terribly sick with severe asthma and allergies. We spent more time in the doctors office, ER, and hospital than any person should, and the doctors could do nothing more. I lived in a constant state of fear because anything and everything could set him off — the car wash fumes that sent him to the ICU for 48 hours, the cat that cause his throat to close and a lengthy ER visit…. Nothing was safe. I decided that enough was enough and started to clean up our food and cleaning products, and we pursued natural methods of medicine, but I still struggled to find healthy personal care products for our family. Sorting through ingredients and trying to understand what is truly safe, that’s hard for the average person. And that is what makes Beautycounter so great: they do the research for us, along with complete transparency of ingredients and a company mission to clean up the beauty industry to ensure all people are using safe products.

Rachel is a Senior Manager with Beautycounter.

Rachel says, “The day I found Beautycounter, I breathed a sigh of relief; and a week later, I was all in, committed to sharing these products with others because it is SO important. Our skin is the largest organ, absorbing 60% of what we put on it, yet so many people work to clean up their pantry and cleaning supplies yet forget the bathroom. I love knowing that I’m putting safe products on me and my family.”

beautycounter rachel fam photo

Mom-Recommended Products

Charcoal Face Bar:

Detoxifies and absorbs impurities in your skin without drying it out, resulting in a smoother, brighter complexion. Made with antioxidant-rich, organic green tea and hydrating coconut oil, the gentle formula can be used daily on your face and body. 

beautycounter black bar

STYLE Sea Salt Spray:

Incredibly volumizing, lightweight, and long-lasting Sea Salt Spray gives your hair touchable texture without drying it out. Suitable for most hair types, the multi-purpose styling formula, infused with Himalayan pink sea salt, red algae extract, and clay can create beachy waves, enhance curls, and restore shine. 

beautycounter sea salt spray

Luxe Faves:

A few of Rachel’s favorite products include the Rose Water Uplifting Spray, Lip Sheer, Lip Balm and Lustrous Face OilUnlike synthetic oils, which can sit on skin, our Lustro Face Oil is easily absorbed for the ultimate in hydration. Lustro Face Oil 2 contains jasmine oil, an ingredient that adds a subtly sweet floral scent and helps improve skin’s elasticity, making this formula a great option for anyone with dry or mature skin.

beautycounter product trio

Rose Water Uplifting Spray:

Wake up your complexion with our skin-softening toning spray, made with organic rose essence, purified water, and moisturizing sodium hyaluronate. Spritz it on to set makeup or whenever your skin needs an instant pick-me-up.

Here’s what a few local mamas had to say about their recent experience with Beautycounter:

“I had no idea a company like this even existed. Even scarier, I had no idea there was that many chemicals in other products until I started comparing Beautycounter’s ‘never list’ to my products at home. I have a lot to learn.” -Amy S.

“I loved getting a chance to try out the products and learn more about each one and its ingredients. I loved the soft, natural scents rather than the strong aroma of most products laden with chemicals.” -Katie S.

“I’m so excited that Beautycounter does all the work of researching ingredients for me. I care about what I’m using for products, but I don’t always have time to research, and I’ll admit I often trust the labels — including products that claim to be ‘natural’ yet are still filled with junk. It is nice to be able to trust the ingredients.” -Kathryn J.

Connect with Rachel & Save $10

Shop with Beautycounter by becoming a member and/or shopping at an in-person social. The Hostess Rewards Program is an amazing way to get your favorite products discounted and FREE. Rachel is offering a mailed rebate of $10 off a first order. All purchases are backed by a satisfaction guarantee.

Connect with Rachel Anderson Senior Manager at 515.554.7224 or via email at [email protected].

Visit her website at and learn more about becoming a Consultant. We are looking for a group of women who are ready to come together to share this story—and put safe products in the hands of everyone. In our vision to create a healthier world, every single person counts. Whether you can spend five hours a week or 50, want to make $100s or $1,000s, we work with you so you can work with us. Together we can make a difference. Over 11,000 Consultants strong, we are growing every day. Some have turned Beautycounter into a full-time, six-figure career, and others devote just a handful of hours a week.

Be sure to check out these recent articles in Elle and Self about Beautycounter in the Press!



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