Small Business Resiliency: The Knotty Nail


As a local small business that works with other small businesses, Des Moines Mom knows first hand how hard the last year has been. Through a pandemic, reduced operating hours, restrictions, and more, we have all had to learn to be flexible and pivot in ways we never imagined.

We know that small businesses are the heart of our community. From local bakeries and restaurants to boutiques and handmade markets, these storefronts and the entrepreneurs who own them are what make our city great.

In this resiliency series, Des Moines Mom is highlighting several of our favorite locally owned businesses and sharing how they have survived and even thrived through the last year.

As moms, we know a thing or two about being resilient and we are committed to celebrating it in ourselves and others. Now more than ever it is vital that we spend our dollars locally and support these businesses. We are all stronger together! 

becky pospisalHow did you pivot your business once you realized covid-19 was not going to be a short-term problem?

We shifted from in-person workshops to DIY kits. We launched a “kit of the week”. Many of our launches included items area businesses so we were able to support other artists and business owners during the pandemic.

What changes did you make that have continued to be helpful or beneficial to your business?

Expanding our kit collection was crucial for us! We also purchased a rotary attachment for our laser and started engraving cups – something I thought we’d never do! But, our cup vendor stopped producing so it was the right time. It’s been a great addition to the store.

What staffing changes have you made?

My team was able to stay employed during the entire pandemic – this was helpful because we actually had two team members who were unemployed during this time. We added a team member last year and added another one just this week!

How have you maintained a sense of gratitude or optimism during these difficult times?

Words cannot express how grateful I am for our client base. When I say our customers showed up – THEY SHOWED UP! People don’t realize that our business is still small enough that I recognize repeat business and I do a happy dance every time we have a new customer. I could feel the love from our supporters and I am just so thankful we have the best customers in the world.

If you could go back a year tell yourself one thing, what would it be?

The future is a mystery so just focus on what’s in front of you right now and do it well. It will be ok.

Connect with The Knotty Nail

Email: [email protected]




Location: 232 Fifth St West Des Moines
Phone: (515) 661-4680


Please enter your comment!
Please enter your name here