Small Business Resiliency: Fusion Boutique


As a local small business that works with other small businesses, Des Moines Mom knows first hand how hard the last year has been. Through a pandemic, reduced operating hours, restrictions, and more, we have all had to learn to be flexible and pivot in ways we never imagined.

We know that small businesses are the heart of our community. From local bakeries and restaurants to boutiques and handmade markets, these storefronts and the entrepreneurs who own them are what make our city great.

In this resiliency series, Des Moines Mom is highlighting several of our favorite locally owned businesses and sharing how they have survived and even thrived through the last year.

As moms, we know a thing or two about being resilient and we are committed to celebrating it in ourselves and others. Now more than ever it is vital that we spend our dollars locally and support these businesses. We are all stronger together! 

How did you pivot your business once you realized covid-19 was not going to be a short-term problem?

After reopening, we realized that things weren’t going to be as they were in the past. The most important thing was for our team to embrace what is happening and move forward while creating positive solutions. We enhanced cleaning measures, asked patrons to wear masks, and focused on gratitude with our local clients all the while starting to reimagine our website and online experience.

What changes did you make that have continued to be helpful or beneficial to your business?

Covid helped us realize that we needed to up our game with the online experience. I made the decision to redo our website and begin working with a new point of sale in 2020. In 2021 our new website was finalized and the new Point of Sale was in place. We are now able to offer our clients an in-store and online experience with Fusion Boutique.

What staffing changes have you made?

With our new online experience and clients feeling safe to shop again we have actually added to our staff and hope to continue to do so throughout the year.

How have you maintained a sense of gratitude or optimism during these difficult times?

I have always been a glass is half-full type of thinker. These times have definitely caused me to really dig deep and not focus on the little things but remember the big picture. I lean in on my faith, knowing that this is not a surprise to God and that He has the situation under control.

I work hard to take time for breathing, devotions, and positive self-affirmations. My friends and family have also helped me to stay sane and positive as we are all doing the best we can and working on getting through this situation together.

If you could go back a year tell yourself one thing, what would it be?

Everything is going to be ok. Relax, God has it under control.

Connect with Fusion Boutique

Email: [email protected]




Location: 4100 University Ave STE 107, West Des Moines
Phone: (515) 223-3033


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