Mixify events during the Iowa State Fair included fun activities, giveaways, and experts to educate teens about the importance of balancing what they drink and eat with physical activity.
The Mixify Tour, a tour company hosting a series of events around the country with fun activities, demonstrations, tips and tools, music, and giveaways designed to educate teens about the importance of balancing what they eat and drink with what they do, just wrapped up its summer tour in Des Moines, at the Iowa State Fair. The Mixify truck was parked near the Jacobson Exhibition Center for the full Mixify truck experience for the first four days of the fair. Teen YouTube celebrity Dylan Dauzat was also on site encouraging teens to think about balancing “eat, drink, and do.”
“Iowa parents and their teens are busier than ever before, and finding balance — especially when it comes to diet and exercise — can be a challenge. That’s why we’re proud to step up and do our part to help support them in a new and unique way with this groundbreaking joint effort from America’s leading beverage companies,” said Iowa native Susan Neely, American Beverage Association (ABA) president and CEO. “Mixify encourages teens to be thoughtful about the calories they’re consuming — including from beverages — and to be active. We know moms work to achieve this for their families every day and we’re taking this message on the road as one way to provide support for their efforts. As an Iowa native, I’m especially proud to culminate our summer tour by bringing our message of balancing what you eat, drink, and do to my home state’s State Fair to reach thousands of Iowa’s teens.
Mixify is a first-of-its-kind multi-year, national program launched last September by the American Beverage Association (ABA), The Coca-Cola Company, Dr. Pepper Snapple Group, and Pepsico to engage teens through the communications channels they use every day in ways that fit easily into their lives. Developed with input from moms and teens, the program is focused on supporting parents’ efforts to educate their teens about balance in authentic, interesting, and engaging ways.
Connect with Mixify
For additional information about Mixify or the Mixify Tour, visit www.mymixify.com.