IF Only Pretty – Local Business Highlight & Giveaway


If only pretty logoToday’s GIVEAWAY is from IF Only Pretty – A local business offering one-of-a-kind jewelry pieces made with leather, metals, vintage and antique finds.

We had the honor of featuring IF Only Pretty during our Launch Week festivities last fall, and we’re so lucky to have continued a great relationship with local mom-to-be and owner Ina Fitzgerald.

We’re fortunate we get to hear from Ina as a guest blogger highlighting her journey to motherhood here at DMMB. She has the sweetest spirit and most generous heart! She donated a fun package for Mom’s Night Out in April and today, we’re beyond grateful for her generosity with another giveaway!

About IF Only Pretty – From Owner Ina Fitzgerald

IF Only Pretty started out as a hobby years ago. It wasn’t until just last year that I decided to take the plunge and start my own handmade jewelry business.

I have always loved to make things! While in high school, I spent a lot of time at bead stores with my sister – teaching ourselves the basics – never imagining that this new skill would bring me so much joy later in life.

Leather wrap bracelets (2)A friend encouraged me to apply for Market Day (an indie craft show in downtown Des Moines) last Spring and I haven’t looked back since. I was accepted as a vendor and took part in numerous shows last year. It was also at Market Day that I was lucky enough to meet Sarah – one of the Co-founders of the Des Moines Moms Blog.

For me, IF Only Pretty, isn’t just a company I created that helps bring in some extra financial cushion into our household. It’s been so much more than that.

It’s given me the confidence to get ‘out there’, let other people see what I can do and it gave me the courage to believe in myself and my gift. It’s the true meaning of “Love what you do.”

The Jewelry

My jewelry is colorful, encouraging and young. I make one-of-a-kind jewelry pieces using leather, metals, and vintage and antique finds.

My suede leather wrap bracelets have been my most popular item. They are easy to layer and accessorize with any outfit and can easily be personalized with a hand-stamped encouraging word, someone’s name, or a special date.  I’d love to help you celebrate or encourage a special friend or family member in your life with a custom piece! I love creating custom orders and seeing a customer’s vision come into reality.

Here are a few more of my favorite things:

Purple chevron bracelet (2)

1) Chevron Purple Metal Bracelet

Yellow rosette necklace (2)2) Yellow Asymmetrical Rosette Necklace

wish braclet3) Wish Copper Etched Silk Wrap Bracelet

Connect with IF Only Pretty

Be sure to “Like” my Facebook page, see what’s new in my Etsy shop, and stop into these local shops to see my pieces in person:

Porch Light in the East Village

Sisters in Valley Junction

And if you really want to know what I’m up to and hear what new designs I have up my sleeve, you can read all about it on my blog – Heartland Charm, or email me at [email protected]

Today’s GIVEAWAY  is one of my popular pieces – a hand stamped personalized leather wrap bracelet. Enter below to win!

a Rafflecopter giveaway


  1. I am loving the designs! Unique and different, just the way I like it. Will have to make a stop in valley junction soon!


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