Discover Your Best Colors with House of Colour

This post was done in collaboration with House of Colour Des Moines. All opinions are our own.

House of Colour Des MoinesDo you ever feel like you have a closet full of clothes but nothing to wear? Ally Van Iten and House of Colour is here to help. 

House of Colour

Ally believes everyone should recognize their beauty and feel confident about the way they look. That’s why she bought a House of Colour franchise. Ally wants to help you save time and money when shopping. During a consultation, she gives you the tools to look fantastic every time you get dressed.

Life is too short to spend precious time wondering if what you wear looks good on you. KNOW your colors and style through a fun, life-changing consult with House of Colour. Hollywood first started using color analysis when directors noticed actresses would “show up” on camera in certain colors and “fade out” in others. They used color to make their characters appear more or less influential, depending on the storyline.

You tell a story with what you wear, Ally says. Make it a good one!

House of Colour is based out of the UK and there are only 35 consultants in the United States. They use a unique, scientific process to show clients their personalized color palette. Because of the way they analyze your skin, they are extremely accurate and precise in our analysis. The service will leave you feeling fantastic and help you never buy anything you don’t LOVE again!

Other services include personal style consultations, wardrobe decluttering, personal shopping, and make-up classes.

What to expecthouse of colour apt

  • Single appointments take 1 to 2 hours. Group consultations take 2-3 hours. Ally does the appointments in her home. Clients can enjoy wine, coffee, and pastries while there.
  • You will learn your colors, then we’ll talk about hair color and jewelry.
  • You’ll leave with confidence in how to shop your season, a personalized leather wallet and book on your colors to make shopping FUN and EASY.
  • I will apply make-up in your season’s colors so you can see the impact of wearing lipstick in the right shade.
  • The cost of an appointment is $195. 

“Having my colors done was a life-changing experience for me,” Ally says. “I suddenly understood why I had a closet full of clothes, but nothing to wear. I cleaned out my wardrobe and love everything I’ve added that is in my season. I Iove being the first person offering the service here in Des Moines!”

Personal Experience:

winter colors

I loved having my “colors done” with Ally. She is so knowledgable about color science and helped me to pinpoint why some colors made my skin look awful. On the flip, Ally was able to direct me to the colors that make my eyes light up and look their sharpest. One of my biggest takeaways has been being able to shop smarter and dress according to my color strengths. My colors will never change so the investment is a one-time thing I will have forever. –Kara Knaack


summer paletteI was familiar with the different color seasons before my appointment with Ally and thought I was an “autumn.” I was wrong! I learned that I was a “summer.” It was fascinating to see the change in how my skin and eyes looked when I was wearing different colors. Now I love being able to refer to my color wallet when I’m picking out clothes to know what colors I look best in. —Andrea Cooley

Connect with House of Colour Des Moines

Email: [email protected]

Follow House of Colour Des Moines on instagram to see more stunning before and afters. 

Learn more about House of Colour

House of Colour Des Moines

Ally Van Iten House of ColourAlly has spent the last 10 years following her bridge-building husband across the Midwest. After having their fourth child, the Van Iten’s decided to put down roots here in the Des Moines area. Ally has learned to love and embrace her role as a stay-at-home mom. Now she’s building her dream job as an entrepreneur doing a few things she loves: a) telling women they’re AMAZING the way God made them to be b) Helping women feel beautiful as their natural selves through clothes and make-up c) Allowing women in the career world to show up and have their voices heard. House of Colour gives Ally a platform to uplift and encourage women in every stage of motherhood.

Do you know your colors? 

house of colour



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